TOP TRENDS FOR 2010
The Top Trends to Watch in 2010!
An increasing number of marketers and retailers have established a presence on social media platforms such as Facebook and Twitter. For now, retailers are intent to learn from exploratory efforts and a “testing” phase. Customer retention, building brand awareness, and generating leads provide a sufficient ROI. In 2010, retailers will become more serious about trying to measure social media’s impact on sales.
The convergence of philanthropy, commerce, and sustainability morphs into a business model that appeals to consumers, drives traffic and engagement, and proves highly profitable. Doing good becomes a prerequisite for success and no longer an after-thought.
RISE OF TRUST AGENTS AS POINTS OF INFLUENCE
As the cost for attention from fans, members, and customers grows scarce, practices for generating “trust” in an authentic, and transparent way will become a priority and measurable. Influence grows your business. Trust drives Influence. Influence demands trust.
INFORMATION ART IS THE POP ART
Watch this cool breed of info-artists utilizing technologies to visually present data, signals, and information in a visually inspiring context. The growing wealth of data and the access to rich and diverse data sources have made the art of data an artistic expression with growing popularity.
PUBLIC RELATIONS = SOCIAL RELATIONS
Expect a greater emphasis by marketers to move away from traditional media to promote to consumers, moving towards encouragement for individuals to talk to others about what makes your offer special. Social Testimonials are hot. Watch as traditional media “disassembles” and social networks “assemble” People are the media.
SEARCH GIVES WAY TO FILTERING AND SORTING.
There will be proliferation of new tools and applications to enable individuals and groups to filter and sort the flow of incoming data content. More attention will be paid to RSS feeds, and managing the information relevant to you.
CONVERGENCE OF T.V. AND WEB
Time on Internet watching traditionally-based TV or cable video content will leap forward in percentages, and create genuine havoc with broadcaster and cable media carriers.
SOCIAL GAMING AND VIRTUAL ECONOMIES
The advance footprints on how retailing and online commerce evolve will be tested and proofed in social gaming. This will explode in 2010 and shift the paradigm for what makes an economy grow.
COLLABORATION NOT CONSULTATION
More talent is needed for shorter periods of time, but with longer-term relationships. Collaborative thinking will become an important compliment to consultative expertise for productivity in a socially connected network.
Thursday, December 31, 2009
TOP TRENDS FOR 2010
Saturday, December 26, 2009
Attention is scarce right? Maybe we can attract more attention to our own passions and compassions if each of us focused more attention to the passions and compassions of others. Attentive attention. Staying longer in the moment. By focusing deeper on the issues and topics which matter most to you, it is likely to produce a deeper level of attention back, satisfying your desire for attention to issues and topics of interest to you. These interactions build "trust" and generate influence. When you give your attention to something, you are investing, and earning social currency in the eyes of your friends, family, and broader network of contacts. I think social networks are reducing the distance between celebrities and the rest of us.
2010 will likely affirm the "power" of one.
A healthy trend.
Sunday, December 20, 2009
If you want to know how to fully grasp the depth and impact of social networks, begin visualizing the flow of information as an "ambient stream" made of many digital signals and work harder in 2010 to self-curate the way in which you personalize the ambient stream to keep yourself informed, enriched, and motivated.
When trying to understand the prospect of a building a personalized "ambient stream" here are a four key building blocks which thought leaders like Edo Siegal are suggesting as
1. Realtime Web
(Twitter, news flows, world events, and other topics/content
2. Published Information (sites, blogs, Wikipedia, etc.)
3. Geolocation Data (your location and information layers related to it.
4. Social Communications (social graph updates, IMs, emails, text messages,
The first generation experiences in "ambient streams" have been well illustrated and executed with Google Reader where you list favorite content through an RSS feed,much
like a content tributory, it all flows...As we begin to adjust our mindset to viewing information as a flow, and digital signals as patterns, our ability to "curate" improves, we can maximize the benefits of "realtime" news, and insure that important content is archived for a deeper view at a later date.