Social Activism is Trending. Do it Your Way.

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Support Education for All Girls Everywhere.

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Link to the Site

EVOLVER is an exciting new social platform for content, and commerce serving a global community of cultural creatives seeking optimal states of well being in mind, body, and spirit. The Company's mission is to become a leading trust-agent for individuals and groups participating in our transformative culture, one of wisdom, beauty, and fun.

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As Twitter is evolving beyond a universal utility, its a good time to update your approach to building value.

Focus on others. When you focus more on giving to and promoting others than you do on promoting yourself, you can stand out. There is no magic ratio I can recommend of tweets about others versus tweets promoting your content. Take some time every day to turn your focus away from your goals and look for ways to promote others.

Connect intentionally. When you connect intentionally with others, you can stand out. Use lists to home in on people you’d like to relate to regularly. Then show up every day and look for ways to build relationships with them.

Ask questions. Ask real questions. Ask because you’re curious and want to learn. Ask because you want to know the answer. Ask because you’d like to start a conversation. When you ask questions and stick around for an authentic conversation, you can stand out.

Add value by sharing pure content (not links). While it can be tempting to use content-rich tweets as a way to pitch a link to your blog post or website, you can stand out when you send tweets with pure content, no strings (or links) attached. When you are thoughtful in composing tweets, seeking to add value, you can get people’s attention.

Remember:   Authenticity drives Attention -
                      Attention grows with Trust -
                      Trust drives Influence. 

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Just back from spending time in Beijing visiting with artist and activist Ai Weiwei.

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For those of us who were inspired by the work of Bucky Fuller, the influence of his work is global
and more relevant than ever.

A entirely new generation of inventors, designers, and artists are engaged.

Learn more:  http://bfi.org/.

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Content Curation: Best Practices:

1. Become Part of the Content Ecosystem

Be part of the content ecosystem, not just a re-packager of it. Often, people think of themselves as either creators or curators as if these two things are mutually exclusive. What a curator really should do is embrace content as both a maker and an organizer. The most successful curators include sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact. Why? Because your visitors don’t want to hunt around the web for related material. Once they find a quality, curated collection, they’ll stay for related offerings.

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2. Follow a Schedule

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Audiences expect some regularity, and they’ll reward you for it. It doesn’t need to be a schedule that you can’t keep up with. If you want to curate three new links a day, and write one big post a week, that’s a schedule. Make sure to post at the same time each week. This is so readers know when to expect new material from you. Consistency and regularity will also bring you new users, and help you grow a loyal base of members who appreciate your work. A good example of someone who gets why a schedule makes a difference is Jason Hirschhorn via his MediaReDEF newsletter. He never misses a publish date.

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3. Embrace Multiple Platforms

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It used to be that your audience came to you. Not anymore. Today content consumers get their information on the platform of their choosing. That means you should consider posting short bursts on Tumblr, images on Pinterest, video on YouTube, and community conversations on Facebook. And don’t leave out established sites and publishers. If your audience hangs out on a blog, you may want to offer that publication some guest posts or even a regular column. Essentially, you have to bring your content contributions to wherever your readers may be.

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4. Engage and Participate

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Having a voice as a curator means more than creating and curating your own work. Make sure you’re giving back by reading others and commenting on their posts. A re-tweet is one of the easiest ways to help build relationships with fellow bloggers and curators. And your followers will appreciate that you’ve pointed them to good content. One word here, I never hit an RT without clicking through to read what I’m recommending. You can also lose followers if you don’t put in the effort to recommend material that you really think merits their attention.

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5. Share. Don’t Steal.

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Take the time to give attribution, link backs, and credit. The sharing economy works because we’re each sharing our audiences, and providing the value of our endorsements. If you pick up someone’s work and put it on your blog, or mention a fact without crediting the source, you’re not building shared credibility. You’re just abusing someone else’s effort.

The important thing to realize is that we’re increasingly living in a world of information overload. So when people choose to listen to you it’s because you’re able to separate signal from noise. You provide a clear, contextually relevant voice within the topic or topics that you create and curate.

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