Thursday, September 23, 2010

Ten Tips on Brand Positioning to Stay Relevant

Being a big player is no longer a competitive advantage
Its better to be a profit leader than a market share leader
There is no competitive advantage in doing what others do
There is no such thing as full service its focus on details
Most professional service brands are not overpriced, they are just underexclusive
Most firms are engaged in fighting turf wars, instead of finding new turf
No customer is going to buy a vague brand
For brands stuck in the middle is a prescription for death
“Boxed in?”, no box means no strategy
The main difference between mediocre firms and great ones is not just vision, but execution


Friday, September 10, 2010

Trust in Art will build Trust in Brand

Trust Art is a philanthropic initiative aimed at creating self-sustaining communities for the production of public art while also redefining what public art can be, do, or mean when initiated on a local level. The growing awareness by consumers that artists offer a bridge to truth and honesty are more evident than ever. Check out this terrific collaboration and visit the upcoming event.


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