We are living in a Social Economy and it is defined by the exchange of ideas and information both online and in the real world. The value and state of the exchange is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio. Creating incentives and rewards for readers, viewers, members, and customers is now at the forefront of digital strategy.
Watch closely as building "trust" becomes the dominant "house rule" on the web.