Getting Things Done
Write down ideas
Define the next step
Make sure that step can be done in two minutes
Label information and make it accessible
Review lists regularly
Tuesday, March 17, 2009
Thursday, March 12, 2009
The Cult of Done - Retailers" Pay Attention
Cult of Done Manifesto: a name for my disease
Posted by Cory Doctorow, March 3, 2009 11:44 AM | permalink
1. There are three states of being. Not knowing, action and completion.
2. Accept that everything is a draft. It helps to get it done.
3. There is no editing stage.
4. Pretending you know what you're doing is almost the same as knowing what you are doing, so just accept that you know what you're doing even if you don't and do it.
5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.
6. The point of being done is not to finish but to get other things done.
7. Once you're done you can throw it away.
8. Laugh at perfection. It's boring and keeps you from being done.
9. People without dirty hands are wrong. Doing something makes you right.
10. Failure counts as done. So do mistakes.
11. Destruction is a variant of done.
12. If you have an idea and publish it on the internet, that counts as a ghost of done.
13. Done is the engine of more.
Wednesday, March 11, 2009
Heading to Austin
It was a sort of worlds-collide surprise when I heard recently from a few guys from my hometown whom I've known since college. They wanted to talk to me about this month's South by Southwest Interactive Festival, that annual everyone-goes-there ...http://news.cnet.com/8301-13577_3-10194175-36.html?tag=mncol;title#comments
Monday, March 9, 2009
Why Online Retailers Should Blog
As marketers move to put social media infrastructure into place, blogging remains a key component of the overall strategy.
Here are the highlights:
Overall Blogging Benefit for Online Retailers: Blogs help you…
Build strong brand
Gain competitive edge
Establish yourself as an expert in your industry
Get Search engine rankings
Inexpensive online marketing campaign
Get new ideas to improve your online business
Build good customer relationship
Provide better online shopping experience to your audience
Get quick exposure
Reach new audience
Gain authenticity
For the complete article: http://tiny.cc/hko7q
Sunday, March 8, 2009
What's Up with Larry Gagosian
David Segal wrote a story on the state of affairs with Larry Gagosian, the big-time art dealer, which was published today in the NY Sunday Times. The fact that Larry would not comment for an article of this importance, during a period, where one would expect that he would be grateful for the opportunity to communicate a message stirs suspicion and makes me wonder. A man of his stature in the art world should be encouraging us to go out and invest in art, to find ways in our business's to put artists to work...to get out and enjoy art in our museums....
But no, The fact is, there is simply "no comment", business as usual. Whats up with this?
Saturday, March 7, 2009
Design Time Calculated
“Design is 70% dealing with people, 3% the idea, 2% selling the idea, 2% the brief, 2% being pig headed, 1% printing, 3% eye for detail, .6% invoices, 2% coffee, .7% tracking, .1% warm glow, .6% panic, 1% 4am, .6% staring, .2% checking, 1% letting go, .8% keeping hold, .7% estimates, .3% checking, .4% proofs, .1% colour, .9% understanding, .4% marketing, 1% checking, .8% beach ball, .5% mice, .3% keynotes, .4% persuasion, .2% bragging, .5% smiling, 2% knowing when to stop.”
Duane King
Anyone bold enough to offer a different mix of percentages?
Tuesday, March 3, 2009
Social Media for Retailers - Why Now?
It’s the perfect storm; economic contraction, declining revenues, budget cutbacks, and limited staff resources. In light of this environment, Executive leadership is exhibiting reluctance to begin new projects or explore new approaches. As traditional media continues to decline, social media is ramping and accelerating. Realize now that there are new skill sets to be recruited. Training of existing staff is crucial. Social media requires an investment, commitment, and will demand a focus. The benefits are many, here are some reasons why start now.
Increased Brand Awareness
Content can be created and spread through social media to improve public perception of your brand by evoking specific qualities which make it distinct from others. For new websites or businesses, this pervasive visibility generates brand familiarity. Social media channels can rapidly generate word of mouth and buzz for most brands.
Reputation Management
The goal here is to positively influence the way a potential and existing customer/audience perceives your brand. Leaders must get involved in the conversation taking place around their brands. Monitoring search results, public forums and feedback channels to track and address what is commented upon. Some view this as social media optimization, although it is often classified as pull-marketing.
Improved Search Engine Rankings
When considered within a larger SEO and link building framework, content can be creatively developed and promoted for the purpose of obtaining links from the members of the social news websites. This means you should primarily target social sites with the highest potential to give you links, instead of smaller-sized communities which only offer interested traffic. While important, your site’s profile need not be entirely relevant to the social media website in question; content can be created specifically to appeal to different audiences.
Increased Relevant Visitor Traffic.
Invest time and resources to engage with social communities which have a high topical relevance. The social site’s topical focus should be inline with what your site covers/offers. For example, instead of promoting your Internet marketing articles through wide platforms, try placing the content on smaller, targeted sites associated most closely with the appropriate communities, which will result in a higher conversion around more lively “conversations”.
Improve Sales for a Product or Service.
Increase your product sales, by associating with topics that insure attraction to the goods and services you are interested in promoting. Attempt to connect with leaders, and experts who carry influence. Hard selling a social media audience through an overtly commercial profile is not advisable because it will come across as marketing spam. One solution is to segment the market and focus on being the number one solution for specific user problems. Naturally, you should mostly target communities which are highly relevant to your niche focus because this increases the likelihood for traffic to convert
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