Trusting Brands and Banks

Commerce is going to increasingly be driven by how well we are connected to content generated by topics of interest…emanating from groupings of people sharing similar interests, listening in and participating in the “conversation”…I am already buying more each day based on my association with others, influenced by a multitude of factors..such as opinions, testimonials, referrals, good deals, availability, good tips, free shipping, all of it…I think we are going to see people trust these factors and influences significantly more than they trust brands…and
banks…