TOP TRENDS FOR 2010
The Top Trends to Watch in 2010!
An increasing number of marketers and retailers have established a presence on social media platforms such as Facebook and Twitter. For now, retailers are intent to learn from exploratory efforts and a “testing” phase. Customer retention, building brand awareness, and generating leads provide a sufficient ROI. In 2010, retailers will become more serious about trying to measure social media’s impact on sales.
The convergence of philanthropy, commerce, and sustainability morphs into a business model that appeals to consumers, drives traffic and engagement, and proves highly profitable. Doing good becomes a prerequisite for success and no longer an after-thought.
RISE OF TRUST AGENTS AS POINTS OF INFLUENCE
As the cost for attention from fans, members, and customers grows scarce, practices for generating “trust” in an authentic, and transparent way will become a priority and measurable. Influence grows your business. Trust drives Influence. Influence demands trust.
INFORMATION ART IS THE POP ART
Watch this cool breed of info-artists utilizing technologies to visually present data, signals, and information in a visually inspiring context. The growing wealth of data and the access to rich and diverse data sources have made the art of data an artistic expression with growing popularity.
PUBLIC RELATIONS = SOCIAL RELATIONS
Expect a greater emphasis by marketers to move away from traditional media to promote to consumers, moving towards encouragement for individuals to talk to others about what makes your offer special. Social Testimonials are hot. Watch as traditional media “disassembles” and social networks “assemble” People are the media.
SEARCH GIVES WAY TO FILTERING AND SORTING.
There will be proliferation of new tools and applications to enable individuals and groups to filter and sort the flow of incoming data content. More attention will be paid to RSS feeds, and managing the information relevant to you.
CONVERGENCE OF T.V. AND WEB
Time on Internet watching traditionally-based TV or cable video content will leap forward in percentages, and create genuine havoc with broadcaster and cable media carriers.
SOCIAL GAMING AND VIRTUAL ECONOMIES
The advance footprints on how retailing and online commerce evolve will be tested and proofed in social gaming. This will explode in 2010 and shift the paradigm for what makes an economy grow.
COLLABORATION NOT CONSULTATION
More talent is needed for shorter periods of time, but with longer-term relationships. Collaborative thinking will become an important compliment to consultative expertise for productivity in a socially connected network.
Thursday, December 31, 2009
TOP TRENDS FOR 2010