Having had the opportunity to stay at home for the holidays, I conducted research from a wide archive of resources, client projects, and readings from influential minds.
The developing trends to watch for in 2011.
1. E-Books are a big success. Enhanced E-Books are Coming and will be Better The e-book has proven to be convenient, and accessible. Watch as interactivity compliments text, with deeper immersion into content with self-help tips, and videos. Publishers will become important again.
2.Social Strategy will become an Executive Priority. Watch as 21st Century leaders make customer and employee engagement the centerpiece of their digital planning.
3. Social Currency will become Bankable.
Social Currency is represented in the exchange of words, ideas, writings, and the quality of time invested online to share, comment, and influence with good intention.
The combination is what creates real value. Watch Social Currency become a primary form of incentive with rewards, likely to grow by both Brands, and Individuals.
4. Value Propositions are out! Value Conversations are in! 21st Century Organizations can no longer manage by monologues top down. They must manage through dialogue that is outside in -bottom up. Invest in those companies that have this Leadership. *Credit to Umair Haque @umairh
5. Social Giving is essential to Social Commerce
Retailing is going social, and non-profits and charitable organizations will become direct beneficiaries as brands seek to connect with customers through social responsibility, beneficial causes, and acts of kindness.