Heritage will no Longer Maintain "Luxury Brand Value"

Luxury Brands must become proactive in helping to shape the concept of "heritage. We create our heritage everyday in how what we stand for, and how we communicate our social and lifestyle values. Contemporary Luxury Brands are beginning to recognize that "social caring" and sustainability are a part of the "quality" equation. This is the beginning of 21st century heritage, where history is in the making each and every day, every week, and every season.